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THE REFLECTIONS COLLECTION

With the passing of time and the changing of trends, our image is something that constantly evolves. The turn of a new decade felt like a poignant time to look in the mirror, and see that from reflection comes an opportunity for reinvention. The Reflections Collection celebrates this rich diversity within our many identities, and the beauty that exists in our differences. Hair has the power to be transformative, a canvas upon which to play with styles and express individuality, whether reinventing a whole look, going for a subtle change, or sticking to a classic style. As a hairdresser, it is our privilege to work on this every day, enhancing our clients' reflections with a style that best represents them. It's time to consider, what reflections will you create in 2020? Don't forget to share your Reflections looks with us on Instagram and Facebook - @alternaeurope.

ME TIME CURLS

Keziah epitomizes My Hair. My Canvas., embracing her natural hair texture with ease. Her effortless style and beauty expresses a deeper sense of wellbeing, and confidence in knowing who she is…

#CURLYGIRL #NATURALLYYOU #TEXTURE

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CITY SLAY BRAIDS

We are so ready for summer with this fresh take on schoolbraids. Super cute for festival fun or heading to the beach – it’s soft, messy and perfect for Sweet Rebels…

#FESTIVALHAIR #BOHEMIA #SWEETREBEL

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ANOTHER DAY'S HALO

Be transported into a fairytale with this dreamy look, its loose flowing crown braid is perfect for a special event. The soft, undone texture sets the tone of youthful grace…

#HALOBRAID #SERAPHIN #SERENITY

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HIGH HOLD TWIST

Elinor’s updo is a masterpiece in precision shaping. Fit for any red-carpet event, we take a classic chignon and use a bespoke braid to accessorize the twist and make a show-stopping statement…

#TIMELESS #OPULENT #CHIGNON

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CC PIXIE

The Pixie has become a firm favorite within high society. Although the shortest look of the collection, its versatile shape can be textured or smooth and adapted to suit any age and face…

#POWERFUL #FEMMEFATALE #PIXIECUT

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LUXE SHAPE WAVES

Our 2020 #wetlook inspiration offers a fusion of afro-inspired fingercurls with high-shine catwalk design. The creative detailing around Megan's hairline hints at tribal tattoo art…

#HIGHSHINE #SILHOUETTE #WETLOOK

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BEHIND THE SCENES

With four sets running in parallel the studios were alive with activity - our key visual shoot, the step-by-step shoot and the social imagery shoot all in creative motion.

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THE CAVIAR PEARL COLLECTION

Our first European collection echoes the modern romance from the runways that lies at the heart of Alterna as a sophisticated and premium brand. The pearl represents the elegance, luxury and individuality of the collection. The unique beauty of this natural jewel is reflected in the detailed creative techniques showcased by our talented Editorial Director, Joana Neves. Whilst stylists will relish the intricacy, the everyday sophistication of the up-dos can equally be worn on the red carpet or out for lunch. This gives ultimate versatility in choosing a style that fits the client best. Be seduced by these catwalk-inspired looks that offer a luxurious suite of trends for short, long, textured or sleek hair and relaxed or formal occasions. Discover the Caviar Pearl Collection – truly confidence wielding for the modern woman.

BOCHIGNON

Modern glamour is moving away from the ‘perfected’ up-do; this year we’ve seen the runways feature more effortless and innocent looks by relaxing classic styles…

#RELAXED #UNDERSTATED #GLAMOROUS

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PUZZLETAIL

2019 has seen the return of the classic low ponytail, reimagined in recent catwalk shows. Our interpretation also adds intricate interlacing, resulting in a sleek up-do that will turn heads at any event…

#LACED #INTRICATE #SLEEK

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ORIGAMI

The Origami variation on the ponytail gives a nod to the delicate Japanese art of paper folding, with dramatic precision…

#ICONIC #AVANT-GARDE #HIGH SHINE

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SLICKTWIST

We draw our inspiration directly from the runway shows of 2019 for this sporty look. It’s an up-do that suits an influential woman. Comb marks detail the clean look, with an easy, no-fuss twist at the back…

#ACTIVE #EMPOWERED #NO-NONSENSE

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PIXXL

Short, voluminous and elegant, this look is largely inspired by a traditional pixie cut that has been tailored into a longer length to create a look befitting a contemporary, confident woman…

#POWERFUL #TAILORED #CHIC

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WAVIBOB

Models and celebrities across the globe are opting for a modern take on the timeless bob. Committing to this look is all about taking control and showing independence…

#AUTHENTIC #EFFORTLESS #SOPHISTICATED

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BEHIND THE SCENES

Step behind the scenes for a glimpse of the artists at work. Everyone on set works tirelessly in their field, each striving for perfection to create the extraordinary. The results speak for themselves…

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